A new ad featuring the Thrive App, produced by ATTN: in partnership with Thrive Global and Samsung, explores how we can take back control of our relationship with technology and truly connect with ourselves, others and the world around us.
As the ad points out, while you’re using your phone to learn new things, create content, meet new people and so much more, you’re also spending the equivalent of 76 days a year looking at it.
“In that time you could scale Mount Everest twice! Make 912 pizzas from scratch,” Schulman says. “Or say ‘I love you’ 2,188,800 times.”
As study after study shows, so much time spent on our devices has consequences. Being tethered to our phones and screens is damaging our physical and mental well-being, reducing our performance and productivity and taking time and attention away from important experiences. The ad vividly demonstrates the range of experiences the Thrive App can help you reclaim and enjoy—from creative pursuits and passion projects to the hard-to-explain, silly, unforgettable moments with friends and loved ones that make life worth living.
Thrive Global has partnered with Samsung to spotlight the theme of technology and humanity, creating a dedicated section in addition to the Thrive App, which launched last October with the premise that technology can help us have a better relationship with technology. Because while we love our devices and what they allow us to do, there’s also a collective longing to reconnect with what matters most. As the ad explains, “We want to be more present when it matters. We want to be more social in real life than on social media. So how do we use what we love to get what we want?”
Turning on the app’s Thrive Mode allows you to take a break from your phone by stopping all incoming notifications and calls for a specified amount of time. There are many positive ways that devices connect us to others, so the app lets you create a VIP List with contacts whose messages will always come through.
The app is also bi-directional, so anyone who texts you during this time will receive a (customizable) response telling them that you’re in Thrive Mode until a certain time. In addition to explaining why you aren’t replying, this will create what Thrive Global CEO and founder Arianna Huffington calls “a new kind of FOMO.” She writes, “We want it to have a multiplier effect that begins to create new cultural norms about what we value – to go from valuing always being on to also valuing unplugging and recharging regularly.”
In addition to, as the ad puts it, helping you “put hours back into your day,” the Thrive App lets you set limits and be more mindful of your phone use. The App Control dashboard shows exactly how long you’ve used your phone that day and what percentage of time was spent on each app, complete with an App Blocking feature that allows you to easily set daily limits for specific apps.
The ad describes Thrive as “an app that makes technology work for us” and these features all help you take back control of your time and your relationship with your phone. If you need help imagining the many things you could be doing with all of that time spent mindlessly scrolling through your Instagram feed, watch the new ad above. It’s full of suggestions.
If you’re a Samsung Note8, S8, or S8+ user, click here to download The Thrive App. The Thrive App will be available on S9, S9+, S6 and S7 devices very soon, so if you’re not a Samsung Note8, S8, and S8+ user, sign up here for updates on upcoming launches.
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