The Health Coach Showing That Fitness Is So Much More Than the ‘Ideal’ Body

Her openness about her own journey will inspire you.

Thrive Global and The Quaker Oats Company present The Fuel List—20 people changing the way we fuel our minds and bodies every day. These are the leaders making an impact in the worlds of sleep, nutrition, movement and mindfulness right now.

As the founder and editor of the blog GOFITJO, Joanne Encarnacion uses her personal well-being journey to bring attention to the deep connection between our mental and physical health. The health coach shares her experience with anxiety and depression, and how for her, focusing on her physical health also meant improving her self-image. She’s built a loyal following on Instagram, where she’s known for her posts on body positivity and her honesty about how difficult it can be to prioritize your well-being, but how rewarding it is when you make it happen. In all of her work, Encarnacion emphasizes that fitness isn’t about sweating your way to the “ideal” body—it’s an ongoing exercise in overcoming challenges and boosting your self-confidence from within.

"Joanne is a refreshingly honest, candid role model for body positivity. She is open about her struggles with body image and overcoming the quest for a "perfect body" but rather to focus on health and self-care. She speaks for many women — and men — who need to learn that their beauty is inherent at any size." — Candice Morgan, Head of Inclusion & Diversity at Pinterest

Health and Wellness

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